Sappi is a leading global provider of sustainable woodfibre products and solutions. Equation worked with Sappi’s Specialities division on a broad scope of missions over several years, from brand strategy and identity to creative production and campaign development, targeting European converters and brand owners.

Brand awareness campaign

Specialities rebranding campaign

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Product communication

Flyer
Technical brochure
From rebranding to trade fair materials, from product brochures to promotional campaigns a full-scope collaboration built around one of the world’s leading paper and packaging specialists.
Our work included the full rebranding of Sappi Specialities, from brand strategy and identity to logo development and external communication tools, supported by an international brand perception survey.
Beyond the rebranding, Equation developed product brochures and technical sheets, designed and produced trade fair booth materials, and created promotional campaigns for specific product ranges.
This collaboration illustrates Equation’s ability to handle complex B2B communication briefs combining strategic positioning, creative development and multi-format production for a global industrial brand operating across European markets.