Retail

Retail communication has to do two things at once: build brand preference and drive immediate action. The balance between these two objectives shifts depending on whether you are launching a product, defending market share or opening a new location.

Equation has worked with retail and consumer brands across furniture, food service, accessories and lifestyle. The work typically combines brand campaign development with tactical execution — product advertising, seasonal campaigns, digital activation, point-of-sale materials and direct communication.

For Meubles Belot, a Belgian custom furniture retailer, Equation developed both the brand platform and the product campaign: from strategic positioning to website copy, press advertising and digital formats across a full campaign cycle.

Past retail clients include Fnac, Samsonite, Damart and Listerine