Service

Not all communication briefs fit neatly into a product category. Service organisations, membership bodies and institutional players face a different challenge: communication must shift perception, reach non-members, and make a complex support offer feel simple and relevant.

Equation has worked with service-sector organisations whose campaigns operate closer to behaviour change than traditional brand building.
For UCM, the main French-speaking employers’ organisation in Belgium, Equation designed the full “Ma bonne idée” campaign targeting prospective entrepreneurs in Wallonia and Brussels. The scope covered campaign strategy, creative concept, radio production across multiple business scenarios, testimonial film production, digital assets and full media planning across radio, digital and social.